Developing Successful Sponsorship Relations

Heather Newell, Foresee Communications Ltd, Wellington

Learn how to create sponsorship relationships that last

Sponsorship is about building mutually beneficial relationships between the not for profit sector and the private sector. Not for profit organisations gain support in the form of money, volunteers or services from the private sector. Private sector businesses gain brand profile, a positive association and the opportunity to build relationships with customers by having a sponsorship association with your cause.

This workshop is ideal for people working in the not for profit sector (in sports and recreation, community, arts, health and welfare, education, environment) and people who work with these sectors as contract managers, advisors, or resource people.

Developing Successful Sponsorship Relationships workshop content

This workshop will discuss:

• how to develop relationships with the business sector
• how to demonstrate the benefits to the business sector of working collaboratively with not for profit organisations
• how to translate this support into money for your cause, project or activity.

What the workshop will cover

• the difference between sponsorship, funding and grant applications
• ways to increase your fundraising revenue
• making your fundraising sustainable
• building mutually beneficial relationships with the private sector, both corporate organisations and small businesses
• understanding what a sponsor really wants - and doesn’t want
• demonstrating how your project will add value to the targeted sponsor – what’s in it for them
• presenting your project within a broader strategic setting
• developing a professional sponsorship package
• marketing and presenting your sponsorship offer
• pricing your sponsorship sensibly

Course presenter

Heather Newell is one of New Zealand’s leading commentators on sponsorship and fundraising. Her company Foresee Communications produces resources, and carries out training and coaching for the non-profit sector. The company also produces two subscriber publications every month – Fundraising in New Zealand and Sponsorship Profile. Heather is a lively presenter who will leave you feeling uplifted about the important work you are doing in your community.

Click to email us for more information or to find out more about our next Developing Successful Sponsorship Relations workshop.

Terms: Please register early. A fee of $100.00 will apply for re-scheduling or cancellations received prior to 5 working days before the course. No refund for cancellations received within 5 working days of the course. Substitutes from the same organisation are permitted at any time prior to the course at no additional cost. Venture Group reserves the right to cancel or reschedule the course. You will be sent confirmation of registration and an invoice for payment upon receipt of your email registration form.